‘Sarah’ was born in 2006, my mid life crisis. After years of working in catering and events the girly side of me was breaking through along with my love of glomesh and all things vintage, glamorous, sparkly and beautiful.
I opened my first store in William Street, Paddington that year and had an amazing 6 years there before I relocated to Melbourne. After a little break I realized how much I missed the store and Dec 2014 sees 123 Victoria Avenue, Albert Park the new location for Sarah.
“Inspired by vintage style, Sarah is a brand designed to help women rediscover their inner beauty and glamour – whether through the store, girly nights or simple health philosophies” and that
This is what I wrote about Sarah back in 2006 and nearly10 years on I still think women need to realize how powerful being feminine can be, not to mention a hell of a lot of fun!
I get such a buzz watching people find the perfect accessories for their everyday wardrobes, a kick arse night out outfit or their wedding dress. Their eyes light up, they stand up straighter and they smile without realizing it.
I also love getting everyone together at the little store parties, it’s a great way for us girls to relax with a glass of bubbles, catch up on gossip, network, learn some hair and make up tips, have a mini mani and on occasion have our tarot cards read.
To me this is also the ultimate in recycling…….and remember style never goes out of fashion
Although most of my pieces are vintage, I also love to mix vintage and modern to keep it fresh. Many of my accessories and clothing pieces are modern, although most have been inspired by the vintage era.
It really is
Good to be a girl